There’s no doubt that a successful marketing campaign should include social media. Social media is where your customers keep tabs on their friends and family and seek out the brands they’re interested in. There’s also no doubt that social media management takes a lot of time and creativity. Here are a few tips for Facebook, Twitter, and Pinterest that make a difference in how successful your business is on social media.

Facebook

Personalize your Facebook URL to make it easier for people to find and share. The default Facebook URL looks like this: www.facebook.com/pages/yourcompanyname/177767078381

A customized Facebook URL looks like this: www.facebook.com/yourcompanyname

  • 1. Include a link to your website in the “About” section of your page.
  • 2. Make a good first impression with cover images and profile pictures that fit properly.
  • 3. Post relevant content that pertains to the products or services you provide.
  • 4. Do not spam. Use the 80/20 rule: 80% of the things you post should be valuable information, while only 20% should promote your business.
  • 5. Be consistent in posting. Don’t go MIA for long periods.

 

Twitter

  • 1. Create your Twitter account to reflect your brand. Use properly sized images for your profile picture and the header photo.
  • 2. Engage your followers with meaningful, useful information. Tweet personally in between promoting.
  • 3. Use hashtags(#) properly to highlight keywords.
  • 4. Monitor tweets about your brand and respond quickly to any questions or concerns.
  • 5. Stick to business. Don’t bash the competition or talk politics on your business Twitter account.
  • 6. Seek out like-minded people/businesses to create contacts with.

 

Pinterest

  • 1. Add a “Follow” and/or “Pin It” button to your website.
  • 2. Repin and like other people’s content as it relates to your industry. Don’t just use Pinterest as a promotional board for your own company.
  • 3. Pin to your boards, and comment and like other’s content regularly.
  • 4. Use hashtags to highlight keywords.
  • 50 Add a link to your website in your profile page, and bring visitors to specific pages on your site by including their links in your Pin descriptions.
  • 6. Pin only quality photos, and provide a description with each one.
  • 7. Ask questions in your pins to encourage engagement.
  • 8. Follow other people’s boards that are similar or relate to your industry.

 

These are only a few of the things you should be doing on Facebook, Twitter and Pinterest. The world of social media is fast-paced and time consuming, so if you don’t think you have the time to do it right, Writocity.com can help. Our social media personnel are experts in posting, tweeting, pinning, and everything in between. We take the hassle out of socializing on the Internet, so you have more time to focus on the business itself.