With Google changing things up regularly these days, it is becoming increasingly important to provide fresh, relevant content on your website. Google Penguin and Panda updates are slowly doing away with low-quality and spammy websites to make room for ones that provide visitors with useful, entertaining content. Search engine optimization (SEO) has changed; gone are the days of throwing your links anywhere and everywhere. Now, they must make sense, and the content you provide must be fresh. Even if you have an e-commerce site that sells hundreds of products, there is room for relevant, useful information on your website.

Why Fresh Content is Important

Search engines like Google are trying really hard to make the Internet less spammy and more useful for users. They want websites that help visitors, and to achieve that, they’ve instigated some changes to how they rank these sites in the search engines. Google wants the most relevant and interesting topics at the top of the search results so customers find exactly what they’re looking for immediately. There is a snowball-type effect here. The more people find what they’re looking for at the top of the search results, the more they will continue to use the search engine and the more money people will pay for advertising. By ranking sites by “freshness,” Google provides the best content to its users.

Fresh Content on your Website

Obviously, fresh content is better for everyone. In order to compete with others in your niche, you must provide the most up-to-date valuable content so users find your content at the top of their search results. This means you must update your website regularly with high-quality information that users find useful. Keep in mind, the more you update with fresh content, the more the Google bots will crawl your site, which will cause your site to rank higher in the search engine.

Benefits of Fresh Content:

  • Your website ranks higher in search engines – Google LOVES fresh content!
  • More valuable content for your visitors so they stay interested.
  • Your website stays up-to-date and shows authority in your niche.
  • Increased traffic.


Quality over Quantity

In your haste to provide regular, fresh content on your website, never lose sight of the quality of the content. Fresh content must also be high quality and provide valuable, entertaining information. Fresh content is always good, but freshness without value will not get you to the top of page one in the search engines.

Now that you understand the importance of providing fresh content on your website, it’s time to get busy. Try to provide new content at least once a week. However, 2 to 3 times a week is better. If you find yourself coming up short in the fresh content area, the writing experts at Writocity.com can help. Our team of content writers can produce fresh, relevant content for your website, so it stays current and fresh each and every week. You don’t need to worry, let us do the hard work for you.